It is a constant challenge for Twitters users to live in a 140-character world. The elements of a successful tweet are a clear message, audience engagement, and influence expansion. All this must be accomplished in 140-characters or less.
Rome wasn’t built in a day. Content is the cornerstone of Twitter. With a solid foundation is in place, you can focus on perfecting your delivery. Next, you must master how to communicate effectively using 140-characters or less. Use these 12 steps, each 140-characters or less, to conquer the art of short-form content delivery:
- Avoid the word “and”. Replacing “and” with “&” or “+” is an easy way to save two characters.
- Use numbers over words. Use digits (ex: 23, instead of twenty-three) instead of their respective longhand word form.
- Embrace contractions. Although frowned upon in professional prose, it’s perfectly acceptable on Twitter.
- URL shorteners are your friend. I use Bit.ly, but Ow.ly, and TinyURL are other popular options.
- Remove prepositions. Readers
- Use synonyms. Same meaning, fewer characters. What’s not to love?
- Adopt 125 or less. Leave room for retweets and make sharing convenient. It’s Twitter etiquette.
- Be vague. Better to raise curiosity than show your cards.
- Punctuation optional. When in doubt, cut it out. Only include items pertinent to understanding the message.
- Cut yourself off. Write “normally” but end tweets with “such as”, “including”, “like”, etc. TwitLonger is a great tool for this approach.
- Limit Local. Avoid including location info (ex: Foursquare, check-ins, etc). Save the space for when it matters.
- A.C.E. content. Acronyms Create Engaging content, command attention, and leave a lasting impression.
Here’s another acronym: K.I.S.S. Keep It Simple, Stupid. You may find that it’s easier to say more with less. Or in abbreviated Twitter-prose: Say more with less.