Tag Archives: social networking

When You Don’t Have Time For Social Networking

Don’t be fooled by the the limited activity you see on this blog.  If you’ve been paying attention then you know that a social footprint goes well beyond a blog and there are several strategies to maintain a social presence with little or no additional effort at all.

social media iconsWe’ve already outlined a simple, effective strategy to develop an online presence and I taught you why your online presence is more important than street cred, but what do you do when your time is limited?  Social networking “groupies” are easy to spot because they are the first people to fall off the grid when life gets busy and time is limited.  Groupies only care about their social presence when they have nothing better to do.  If you want to be a Groupie then I suggest you go creep around with other groupie/stalker types, but if your prerogative (see inevitable footnote) is to maintain your social presence with a limited time commitment then I’ll make the next 45-seconds of your precious time worthwhile.  

Forget meaningful blogging when time is limited.  It requires too much time.  You can quickly post memes, quotes, and relevant content to a Tumblr blog to stay top of mind and continue contributing content.  Twitter is the best use of your time.  Retweet a few items that peaked your curiosity and auto-schedule posts using the content from your regular reading material or blog roll.  Bookmark a portion of this content on Delicious.  Leave a post on LinkedIn each day (and don’t forget to re-post on Twitter/Facebook when you do).  Google is your friend.  +1 everything you read and make a few of these posts public on your Google+ page.  Check-in on Fourquare at all meetings, events, and/or when you’re traveling (don’t forget to share these check-ins on Twitter/Facebook too).  

You just incorporated at least 7 social networks into your daily activities with little or no additional effort.  Best of all, your social presence is stronger as ever.  Time is limited so move along and implement your own abbreviated approach!

Need proof it works?  Follow my activity over the past few weeks:

Over the past three weeks my Klout score went up nearly 3 points.  I’ve managed to stay relevant event when I’m barely present!

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Filed under Branding, Personal, Professional, Social Media & SEO

Top 10 Websites You Know You Should Be Using but You Don’t!

Internet toolsEveryone wants to offer advice, uncover little-known resources and introduce websites that require more of your valuable time.  Many professionals overlook important and productive activities because they are too busy trying testing the next tool or website that claims to save time, maintain organization or improve productivity.

 

These are the 10 sites you are overlooking because you are too busy wasting time elsewhere and don’t realize what you are missing.  My favorite thing about the list is that it is “time-neutral”.  I’ll explain afterwards, but if you follow and execute the list it should become obvious.  I even threw in some bonus tools for good measure.  Start with the first 10, then move on to the bonus resources:

  1. Evernote – it’s not just for project management!  Download the app to your phone and use it to quickly save reminders, links, or content you want to share.
  2. IFTTT – don’t waste time posting and re-posting your content to multiple social networks.  Set up recipes using IFTTT to share content across several platforms with a single click.
  3. Quora – it’s LinkedIn Discussions on steroids.
  4. Google Plus – your profiles syncs with a Google account.  Strengthen your brand and social influence.  90 million+ members is no joke!
  5. Academia.edu – an academic approach to developing your brand.Crazy clock
  6. Yelp – establish yourself as a trusted source of feedback.  You offer your opinion through conversation anyways so you may as well reap the benefits of social influence.
  7. Foursquare – the easiest way to get on the mobile marketing bandwagon.  It’s a growing trend you can’t ignore.
  8. Google Voice – create a free account and use your Google Voice number to track response rates from specific advertising campaigns.
  9. About.me – build a customized landing page for you or your business in less than 30-minutes.
  10. Cloud Storage Services – I wrote about how I use cloud storage services.  Whether you use Dropbox, Drive or Box, all of your files should be backed-up properly and accessible from anywhere with internet access.

Before you continue to the bonus resources, read through the first list again.  Evernote, IFTTT, Google Voice and cloud storage are all tools that should save you time.  These tools help offset the little extra time required to execute the rest of your list.  Now that you are on a path to success, check out some of the bonus resources:

Checklist accomplishedBonus Resources:

  • Hootsuite
  • Mailexpire.com – avoid inbox clutter with temporarily email addresses that expire when you want
  • GifSoup.com
  • Ted Talks
  • StumbleUpon

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Filed under Branding, Marketing, Productivity, Professional, Social Media & SEO

12 Ways to Keep Tweets Under 140 Characters

Tweet 140 Characters or lessIt is a constant challenge for Twitters users to live in a 140-character world.  The elements of a successful tweet are a clear message, audience engagement, and influence expansion.  All this must be accomplished in 140-characters or less.

 

Rome wasn’t built in a day.  Content is the cornerstone of Twitter.  With a solid foundation is in place, you can focus on perfecting your delivery.  Next, you must master how to communicate effectively using 140-characters or less.  Use these 12 steps, each 140-characters or less, to conquer the art of short-form content delivery:

  1. Avoid the word “and”.  Replacing “and” with “&” or “+” is an easy way to save two characters.
  2. Use numbers over words.  Use digits (ex: 23, instead of twenty-three) instead of their respective longhand word form.
  3. Embrace contractions.  Although frowned upon in professional prose, it’s perfectly acceptable on Twitter.
  4. URL shorteners are your friend.  I use Bit.ly, but Ow.ly, and TinyURL are other popular options.
  5. Remove prepositions.  Readers on Twitter understand.
  6. Use synonyms.  Same meaning, fewer characters.  What’s not to love?
  7. Adopt 125 or less.  Leave room for retweets and make sharing convenient.  It’s Twitter etiquette.
  8. Be vague.  Better to raise curiosity than show your cards.
  9. Punctuation optional.  When in doubt, cut it out.  Only include items pertinent to understanding the message.
  10. Cut yourself off. Write “normally” but end tweets with “such as”, “including”, “like”,  etc. TwitLonger is a great tool for this approach.
  11. Limit Local.  Avoid including location info (ex: Foursquare, check-ins, etc).  Save the space for when it matters.
  12. A.C.E. content.  Acronyms Create Engaging content, command attention, and leave a lasting impression.

Here’s another acronym: K.I.S.S.  Keep It Simple, Stupid.  You may find that it’s easier to say more with less.  Or in abbreviated Twitter-prose: Say more with less.

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9 Steps to Stop Losing Your Facebook Page Audience

Grow Your Facebook ReachIt started with Fans, then you asked people to “Like” your company or brand.  Your audience and social outreach continued to expand.  Just when you were gaining momentum and thought you successfully navigated Facebook’s changes, Timeline torpedoed your page.

 

Saving your Facebook Page requires more than finding an acceptable cover photo and completing the missing information on your timeline.  The marketing value of a Facebook Page is limited by its Reach.  Facebook has indicated that posts are only seen by up to 20% of your audience.  Follow these steps keep your audience engaged, expand your reach, and prevent your page from becoming obsolete:

 

  1. Post unique & interesting content– duh!  People are not on Facebook to see your brand so your content needs to keep them entertained or they will:
  2. Be easy to find – encourage followers to add you to a list or visit your page directly.  Create and provide a custom URL so people remember and know where to find your page!
  3. Encourage social sharing – execute #1 properly and your audience will want to share your content with their Friends.  Sharing increases your Reach exponentially.
  4. Give a reason to come back – use contests, special announcements, and exclusive offers to drive traffic back to the page on a routine basis.
  5. Target posts by time, demographic, and location – track Page Insights to determine the most effective times to post, audience characteristics and behavior.
  6. Test Facebook Ads, sponsored stories, and promoted posts – these tools are affordable for any size business or brand!  Start with a $5 budget and closely monitor feedback to maximize your efficiency.
  7. Stop using third-party applications – Hootsuite and Buffer are great for organizing and tracking posts, but content delivered through 3rd party apps is less likely to appear in the Newsfeed.
  8. Grow audiences on other social networks – direct your Facebook audience to follow you on Twitter, LinkedIn, Quora, and other social platforms.
  9. Promote your page everywhere possible:
    • Include the link in your email signature
    • Add a “like” box to your blog
    • Invite all of your Facebook Friends & encourage Friends to invite others
    • Connect with other page admins & cross-promote pages
    • Tag your page in posts and urge others to do the same
    • Interact with other pages using your brand/company identity
    • Include your unique page URL on all company correspondences, newsletters, business cards, or other outgoing materials

Don’t let the value of your Facebook audience go to waste.  Start by implementing one or two suggestions, monitor the results, and make any necessary changes to your approach before you introduce another idea.  Some opportunities will produce better results than others and certain steps may not be ideal for your business or brand.  Treat your Facebook Page as a component of a broader, more comprehensive marketing strategy.  There are more important things in life than Facebook!

 

Don’t have a strategy?  Contact me for a free strategy consultation.  Ask me about the 48-hour, no-cost marketing strategy that  incorporates the online marketing elements that are critical to a successful strategy (SEO, content generation, website optimization, reputation management, etc).  At the very least I’ll teach you how to put the solicitors of these services in their place!

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Why Klout Is More Important Than Street Cred

Word on the street is that your “street cred” may be on the decline because there’s a new player on the block: Klout

Street Cred Klout

Klout.com started gaining steam in the second half of 2011 and an algorithm update in August 2012 helped silence some of their critics.  Why should you care?  Your reputation precedes you.  Street cred measures your outside influence on peers and their acquaintances, but Klout places a value on your influence across the entire worldwide web.  You can forget being a big fish in a little pond when it comes to measuring your Klout.

speech bubbles people talkingOnline reputation management and monitoring social influence are growing trends.  Employers, competitors, friends, and even potential dates are diving deep into your online archives and judging you based on the material they find.  The occasional Google search is not a sufficient approach to monitor your online reputation and relevance in the online community.   Your Klout score is a great first step to measure your influence across various social networks.  However, nobody is promising a squeaky clean and positive influence.  Start with your Klout score and work backwards to uncover what material you are associated with on the web.

Popularity and street cred were different when you were an awkward teen on MySpace so those kissy-face pictures in the mirror won’t save your online image even if your Klout rivals President Obama.  A respectable Klout score is a good start but you need an effective social networking strategy that helps your score and protects your online reputation.  With your own identity under control, you can pay it forward by helping your friend that suffers from verbal diarrhea on her public Twitter feed.

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