Tag Archives: job description

How to Easily Answer the “What Do You Do For Work” Question

Stop creating elaborate explanations stuffed with an exorbitant amount of industry jargon in a pathetic attempt to make your position and responsibilities appear on par with that of a Fortune 500 CEO.  Get over yourself.  Nobody is buying your line of B.S. for the same reason resumes and references are becoming a thing of the past — talk is cheap and people want to see action.

Keep It Simple KISSI recently presented at “Career Day” for a 1st grade class.  After 10 years working in sales and marketing, it was a relief to speak with an authentic, captive audience.  First grade students do not sugar-coat their responses, which makes for an interesting Q&A.  The candid feedback I received from the class was a refreshing reminder to focus on the basics and K.I.S.S. – Keep It Simple, Stupid.  The students didn’t care about fancy job titles or industry vocabulary.  What do you do?  Do you like your job?  Do you get along with the people you work with?

Stop creating false impressions with everyone you meet.  Go back to the basics.  Ask yourself: would my explanation make sense to a first grade student?  If not, simplify even more.  You’ll have an opportunity to impress after you win them over with your humble personality and no-nonsense approach.  

A First Grade Student’s Response To:

“What Do You Do For Work?”

First Grade Job Description

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Filed under Branding, Marketing, Personal, Professional

Why the Gurus, Mavens, and Wizards are destroying the credibility of the Experts

Ruby SlippersPlease forgive me for being a bit out of touch,  but what title are people using these days to indicate their self-proclaimed expertise?  It was somewhat confusing when the “Gurus” showed up, but we honored their creativity.  The first “Maven” was witty and progressive.  Nobody was prepared for the army of wizards, masters, czars, and even a virtuoso that showed up.  I think that’s where I got lost.

With more name confusion than John Mellencamp, the identity crisis among today’s “experts” leaves plenty of room for the imagination and little comfort for individuals seeking true expertise.  The solution is simple – ignore titles.  An expert is measured by experience, past referrals, and performance.  These are the characteristics behind a shift towards the new world of marketing we discussed the other day.  Engaged consumers will see beyond the flashy, artificial titles and job descriptions as they embrace the web 2.0 environment.

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Filed under Marketing, Social Media & SEO