Category Archives: Marketing

NACS Show 2014 – Booth #562

 NACS Show 2014 Logo

Booth #562

Las Vegas Convention Center

Las Vegas, NV

 

SHOW SCHEDULE:

October 8th; 11:30am-5:30pm
October 9th; 11:30am-5:30pm
October 10th; 9:00am-1:30pm
Advertisements

Comments Off on NACS Show 2014 – Booth #562

Filed under Marketing, Professional, Tradeshows & Events

CRFA Show 2014 – Booth #401

CRFA Show 2014

Booth #401

Direct Energy Centre

Toronto, CA

 

SHOW SCHEDULE:

Sunday 10am-5pm
Monday 9am-5pm
Tuesday 9am-5pm

Comments Off on CRFA Show 2014 – Booth #401

Filed under Canada, Marketing, Professional, Tradeshows & Events

Fancy Food 2014 – Booth #264

Original Gourmet Booth #264 Winter Fancy Food

Winter Fancy Food 2014 – Booth #264

Moscone Center

San Francisco, CA


SHOW SCHEDULE:

Sun 1/19: 10AM-5PM
Mon 1/20: 10AM-5PM
Tue 1/21: 10AM-4PM

 

Busy show schedule?  Complete the form below to schedule a meeting at the show:


Comments Off on Fancy Food 2014 – Booth #264

Filed under Marketing, Professional, Tradeshows & Events

Apps for Business I Could Not Live Without

With thousands of apps at your fingertips it’s easy to become overwhelmed.  Most people quickly realize they have no use for 9 out of 10 apps available in the marketplace.  In this complex world of productivity tools, social media, reminders, and mobile access, each of us discovers a select group of apps that become a key component in our lives and life without them seems unbearable.

 

mobile business appWhen you’re not scrolling through pictures of your ex on Facebook or begging friends to help harvest your farm, there is a wide selection of apps for business, productivity, and organization.  It’s time to get down to business and there are different apps for different chaps, so my favorites won’t suit everyone but I encourage you to test them and share your own favorites below.

 

Organization:

  1. Dropbox – store pictures, phone/security backups, passwords, team files, you name it.  I have to rank Dropbox over Evernote because of all the bonus space I’ve earned. (50 Gigs – boom!)
  2. Evernote – keep notes organized, tag/label items you’ll need in the future, or bookmark articles to read later.  View/Edit/Save material to your Evernote account while logged-in using any browser or access the same material while you’re away from your desk using a phone or tablet. Evernote

Communication: 

  1. Skype – inexpensive international calling from anywhere you have an internet connection.
  2. Google VoiceGoogle Voice – can’t get messages while you’re out of the office?  Use Google Voice to have voicemails transcribed and delivered to your email inbox.  Similar to Skype, Google Voice also offers inexpensive international calls.
  3. Whats App Messenger – send text messages to any phone anywhere across the globe for free!

Travel:

  1. TripIt – email flight, hotel, car rental, or any other confirmation to TripIt and the information will be neatly organized into a trip itinerary.  Stop carrying copies of your confirmations everywhere you go.  Download the TripIt app and have your itinerary at your fingertips.
  2. Kayak – my favorite app and website for searching flights.  Easily select your criteria and within seconds you have a list of all flights from most major airlines.
  3. Uber – refuse to fight for a cab?  Limited budget but want to show up for your meeting in style?  Go Uber!  Uber will signal a cab, towncar, or van (set your own preferences) and using the magic of GPS your ride will pick you up at your current location for a small surcharge.  You’ll never hail a taxi again! Uber

 

There are several other apps that help me get through the work day, but the aforementioned list should be part of everyone’s bag of tricks.  Commit to using a couple of the apps on my list for the next week and let me know how it goes.  Is there an app I need in my life?  Let me know in the comments section below.

 

 

 

Comments Off on Apps for Business I Could Not Live Without

Filed under Marketing, Productivity, Reviews

What Was Poppin’ at the Sweets and Snacks Expo?

Original Gourmet Lollipop Queen

Photo Credit: http://www.candyindustry.com/ ; Amanda Gajdosik & Crystal Lindell

Landing in Chicago at 7:00 Monday morning on the red-eye from Las Vegas sounded like the worst idea in the world.  Tack on a 90-minute rush hour taxi communte from O’Hare to the Hard Rock Hotel in downtown Chicago and one may think I was intentionally torturing myself.  Fast forward to Monday afternoon and my travel nightmare seemed like a distant memory thanks to the buzz surrounding the Original Gourmet booth at McCormick Place for the NCA Sweets and Snacks Expo.

Guests posed for pictures with the Lollipop Queen.  The OGFC team redefined perceptions of the lollipop category for thousands of visitors that stopped by booth #571.  Guests left with an understanding why Original Gourmet Lollipops truly are the “World’s Best Lollipops”!

 

Original Gourmet Sweets and Snacks

Original Gourmet Food Co. booth at NCA Sweets and Snacks Expo

Comments Off on What Was Poppin’ at the Sweets and Snacks Expo?

Filed under Branding, Marketing, Personal, Reviews

OG Lollipops Were a Hit at Hy-Vee and an Olympian’s Favorite Flavor

Original Gourmet Lollipops at HyVee Show

Look for Original Gourmet Lollipops at Hy-Vee locations throughout the Midwest.  Plus, a chance encounter with a lollipop-loving Olympian!

 

Original Gourmet Lollipops were a hit at the Hy-Vee Show in Des Moines, IA.  A few phrases we repeatedly overheard throughout the day:

  • “These are the best lollipops!”
  • “I love these things!”
  • “There isn’t another product that’s even close in comparison.”

Responses like these are a constant reminder that we have an awesome product at Original Gourmet.  I even received a brand new Metrokane Rabbit wine aerator in exchange for a cotton candy lollipop – my blockbuster trade of the day!

Kansas City Stadiums

After a quick ride to Kansas City for an appointment, we were homeward bound.  I had the pleasure of sitting next to Canadian Olympic softball pitcher Danielle Lawrie.  She’s a fan of Original Gourmet Lollipops and said she loves them when she’s traveling.  Danielle leaves this week to join her team in Japan for the next 9 months, so I had to hook her up with a stash of her favorite flavors for the trip (Cotton Candy & Blue Raspberry).  The only downside — she was so humble and awesome that I can’t heckle her brother at the next Blue Jays/Red Sox game I attend.  Keep it poppin’ in Japan Danielle!

Comments Off on OG Lollipops Were a Hit at Hy-Vee and an Olympian’s Favorite Flavor

Filed under Branding, Marketing, Professional, Social Media & SEO

How to Easily Answer the “What Do You Do For Work” Question

Stop creating elaborate explanations stuffed with an exorbitant amount of industry jargon in a pathetic attempt to make your position and responsibilities appear on par with that of a Fortune 500 CEO.  Get over yourself.  Nobody is buying your line of B.S. for the same reason resumes and references are becoming a thing of the past — talk is cheap and people want to see action.

Keep It Simple KISSI recently presented at “Career Day” for a 1st grade class.  After 10 years working in sales and marketing, it was a relief to speak with an authentic, captive audience.  First grade students do not sugar-coat their responses, which makes for an interesting Q&A.  The candid feedback I received from the class was a refreshing reminder to focus on the basics and K.I.S.S. – Keep It Simple, Stupid.  The students didn’t care about fancy job titles or industry vocabulary.  What do you do?  Do you like your job?  Do you get along with the people you work with?

Stop creating false impressions with everyone you meet.  Go back to the basics.  Ask yourself: would my explanation make sense to a first grade student?  If not, simplify even more.  You’ll have an opportunity to impress after you win them over with your humble personality and no-nonsense approach.  

A First Grade Student’s Response To:

“What Do You Do For Work?”

First Grade Job Description

Comments Off on How to Easily Answer the “What Do You Do For Work” Question

Filed under Branding, Marketing, Personal, Professional