Don’t be fooled by the the limited activity you see on this blog. If you’ve been paying attention then you know that a social footprint goes well beyond a blog and there are several strategies to maintain a social presence with little or no additional effort at all.
We’ve already outlined a simple, effective strategy to develop an online presence and I taught you why your online presence is more important than street cred, but what do you do when your time is limited? Social networking “groupies” are easy to spot because they are the first people to fall off the grid when life gets busy and time is limited. Groupies only care about their social presence when they have nothing better to do. If you want to be a Groupie then I suggest you go creep around with other groupie/stalker types, but if your prerogative (see inevitable footnote) is to maintain your social presence with a limited time commitment then I’ll make the next 45-seconds of your precious time worthwhile.
Forget meaningful blogging when time is limited. It requires too much time. You can quickly post memes, quotes, and relevant content to a Tumblr blog to stay top of mind and continue contributing content. Twitter is the best use of your time. Retweet a few items that peaked your curiosity and auto-schedule posts using the content from your regular reading material or blog roll. Bookmark a portion of this content on Delicious. Leave a post on LinkedIn each day (and don’t forget to re-post on Twitter/Facebook when you do). Google is your friend. +1 everything you read and make a few of these posts public on your Google+ page. Check-in on Fourquare at all meetings, events, and/or when you’re traveling (don’t forget to share these check-ins on Twitter/Facebook too).
You just incorporated at least 7 social networks into your daily activities with little or no additional effort. Best of all, your social presence is stronger as ever. Time is limited so move along and implement your own abbreviated approach!
Need proof it works? Follow my activity over the past few weeks:
- Follow me on Twitter
- Delicious bookmarks
- Foursquare check-ins
- Tumblr blog
- Connect with me on LinkedIn
- Add me to your circles on Google+
Over the past three weeks my Klout score went up nearly 3 points. I’ve managed to stay relevant event when I’m barely present!