12 Ways to Keep Tweets Under 140 Characters

Tweet 140 Characters or lessIt is a constant challenge for Twitters users to live in a 140-character world.  The elements of a successful tweet are a clear message, audience engagement, and influence expansion.  All this must be accomplished in 140-characters or less.

 

Rome wasn’t built in a day.  Content is the cornerstone of Twitter.  With a solid foundation is in place, you can focus on perfecting your delivery.  Next, you must master how to communicate effectively using 140-characters or less.  Use these 12 steps, each 140-characters or less, to conquer the art of short-form content delivery:

  1. Avoid the word “and”.  Replacing “and” with “&” or “+” is an easy way to save two characters.
  2. Use numbers over words.  Use digits (ex: 23, instead of twenty-three) instead of their respective longhand word form.
  3. Embrace contractions.  Although frowned upon in professional prose, it’s perfectly acceptable on Twitter.
  4. URL shorteners are your friend.  I use Bit.ly, but Ow.ly, and TinyURL are other popular options.
  5. Remove prepositions.  Readers on Twitter understand.
  6. Use synonyms.  Same meaning, fewer characters.  What’s not to love?
  7. Adopt 125 or less.  Leave room for retweets and make sharing convenient.  It’s Twitter etiquette.
  8. Be vague.  Better to raise curiosity than show your cards.
  9. Punctuation optional.  When in doubt, cut it out.  Only include items pertinent to understanding the message.
  10. Cut yourself off. Write “normally” but end tweets with “such as”, “including”, “like”,  etc. TwitLonger is a great tool for this approach.
  11. Limit Local.  Avoid including location info (ex: Foursquare, check-ins, etc).  Save the space for when it matters.
  12. A.C.E. content.  Acronyms Create Engaging content, command attention, and leave a lasting impression.

Here’s another acronym: K.I.S.S.  Keep It Simple, Stupid.  You may find that it’s easier to say more with less.  Or in abbreviated Twitter-prose: Say more with less.

Follow Dan Leavitt Twitter

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