Word on the street is that your “street cred” may be on the decline because there’s a new player on the block: Klout
Klout.com started gaining steam in the second half of 2011 and an algorithm update in August 2012 helped silence some of their critics. Why should you care? Your reputation precedes you. Street cred measures your outside influence on peers and their acquaintances, but Klout places a value on your influence across the entire worldwide web. You can forget being a big fish in a little pond when it comes to measuring your Klout.
Online reputation management and monitoring social influence are growing trends. Employers, competitors, friends, and even potential dates are diving deep into your online archives and judging you based on the material they find. The occasional Google search is not a sufficient approach to monitor your online reputation and relevance in the online community. Your Klout score is a great first step to measure your influence across various social networks. However, nobody is promising a squeaky clean and positive influence. Start with your Klout score and work backwards to uncover what material you are associated with on the web.
Popularity and street cred were different when you were an awkward teen on MySpace so those kissy-face pictures in the mirror won’t save your online image even if your Klout rivals President Obama. A respectable Klout score is a good start but you need an effective social networking strategy that helps your score and protects your online reputation. With your own identity under control, you can pay it forward by helping your friend that suffers from verbal diarrhea on her public Twitter feed.