Why the Gurus, Mavens, and Wizards are destroying the credibility of the Experts

Ruby SlippersPlease forgive me for being a bit out of touch,  but what title are people using these days to indicate their self-proclaimed expertise?  It was somewhat confusing when the “Gurus” showed up, but we honored their creativity.  The first “Maven” was witty and progressive.  Nobody was prepared for the army of wizards, masters, czars, and even a virtuoso that showed up.  I think that’s where I got lost.

With more name confusion than John Mellencamp, the identity crisis among today’s “experts” leaves plenty of room for the imagination and little comfort for individuals seeking true expertise.  The solution is simple – ignore titles.  An expert is measured by experience, past referrals, and performance.  These are the characteristics behind a shift towards the new world of marketing we discussed the other day.  Engaged consumers will see beyond the flashy, artificial titles and job descriptions as they embrace the web 2.0 environment.

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